south by so what

Did not attend SXSW 2007. I remember it from the music half of the show in the 90s, when regular Austinites would just get tired of all the visitors, “South by So What” was the name that we used to come up with for the post-SXSW shows, kind of like a post-SXSW hangover.

However, I now have a big reason to attend SXSW 2008: Hugh Macleod will be back.

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